The Biggest Health Hurdles Entrepreneurs Face, and How to Combat Them
Dan Schawbel is the leading personal branding good for young professionals. Read full profile
People y'all know or have never met yet are googl'ing you. Let's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Inquiry Team establish that 47% of people search for information about themselves online (Self-Googling), which was more than double v years ago. It's a pretty safe bet that per centum has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but it's really a good practice to see what results come up up for your name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they desire to learn more about y'all. Hiring managers want to come across if you have a clean record in Google, which is your permanent record because every motility you make (yeah even a blog comment) is stored there forever. Earlier I went on a second appointment once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't accept happened. Try doing it correct at present and run into what you get.
There is no hiding from Google!
Google keeps track of just about everything yous exercise on the net. It patrols and captures your online behavior, such as when you lot post on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more than. Bated from the content you create and distribute over the cyberspace, other people are talking about you, which means that Google has a consummate motion picture (well-nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children volition be able to find out everything about y'all when they grow older. "Mom, look what I but found out most Dad in Google." Your personal make can't hide from Google. In that location is one major exception to this though.
Mutual names
If your name is common, such as Mike Smith, then it will be very hard to ain your Google results. At that place are over 54 one thousand thousand results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the beginning few pages. If your life goal is to rank in the top ten results, that may exist achievable, if y'all either become very famous or work extremely hard at edifice content each and every twenty-four hour period for your entire life. At the age of lx you might notice out that Google changed their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your proper name in order to rank high. I typically recommend you use your middle name or a nickname in this instance. The worst case scenario is that you change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate because they become mass media attention, which means traditional media sources (NY Times, ABC News) write articles nearly them. These sources rank extremely loftier in Google. We're talking Google PageRank's of eight and higher! Your web log posts about these celebrities will never end up on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 meg), Lil Wayne (40 one thousand thousand) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you don't stand up a chance. If y'all are stuck with a celebrity proper noun, I suggest that you build your brand around an surface area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might take been made fun of people of your unique name because it was "different." Although you were ostracized and fabricated fun of, correct at present yous get to laugh at everyone else! With a distinct name, y'all are able to easily dispense the results for your name on search engines. When you go to your high school reunion and run into your friends, you'll get the last laugh because you lot tin exist visible and command perceptions, while they but cannot. When you Google your name, whether y'all have results that reflect your make, you'll see how difficult it will be to rank high for it or not. Depending on the contest, it may take you a few days or a few months. Over time, if you piece of work very hard, you'll ain the top ten results for your proper name.
In my adjacent post, I'll talk about what you tin can exercise to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/403895/the-biggest-health-hurdles-entrepreneurs-face-and-how-to-combat-them
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